Privacy Policy and Cookie Policy

The Myglobalflowers website is owned and operated by UAB «Premeras», a company registered and located in Vilnius, Lithuania. For any privacy-related inquiries or concerns, you can reach out to us using the following contact information:

• Company Name: UAB «Premeras»

• Address: J. Savickio g. 4-7, Vilnius, Lithuania

• Phone Number: +370 69198938

Our team is committed to addressing your privacy concerns promptly and effectively. Please do not hesitate to contact us for any questions or clarifications regarding our privacy practices and policies.

At Myglobalflowers, your privacy is very important to us, and we want to assure you that we take the confidentiality and security of your personal data very seriously.

This privacy policy covers personal data collected by Myglobalflowers through the consumer Websites at the domain name www.Myglobalflowers.com, as well as any of our consumer apps, mobile websites, and other related subdomain websites and services (collectively, the “Websites”). The term "Websites" also covers the collection of personal data through Myglobalflowers’s direct mail or coupon campaigns, telephone sales, or through social media channels.

1. What personal data do we collect?

We collect personal data from you whenever you interact with our Websites, including when you make purchases, browse our Websites, use our services, or sign up to receive any of our services. When providing personal data to us through a form, we indicate which personal data is optional. Please note that, when the collection of personal data is required or necessary either to fulfil your order or based on legal obligation and you elect not to provide the personal data, we may not be able to accept or fulfil your order.

The types of personal data that we will collect, store, maintain, or process includes the following.

Personal data you provide when you purchase from us:

•   Your contact details, including name, title, billing address, telephone numbers, and email address
•   Recipient and delivery details, including name, address, contact telephone numbers, delivery instructions, and email address
•   The occasions for which you purchase our goods and services such as birthdays and anniversaries
•   Any personal data contained within the card message (e.g., names and birthdays)
•   Details associated with the products you order
•   Details of the services you purchase or subscribe to (e.g., Myglobalflowers Delivery Pass)
•   Your payment card details (in accordance with payment card industry standards)
•   Your communication and marketing preferences, including delivery updates and notifications

Additional Personal Data provided through the “My Account” feature:

•   Customer title, name, preferred name, telephone number and type, email address, email address type, and postal address
•   Recipient title, name, preferred name, telephone number, email address, and postal address
•   Any stored payment card details (in accordance with payment card industry standards)
•   Gift card balance details
•   Stored delivery instructions including any preferred florists

Additional Personal Data obtained when you use our Websites:

•   Details of your online browsing activities on our Websites such as the pages visited and the parts of the Websites used
•   Details of the type of device used to access our Websites, your device IP address, and your device location

Additional Personal Data obtained through contact with us:

•   Details of your interaction with emails that we send you including links that you click and emails that you open
•   If contact occurs between us, we will keep a record of that correspondence, including your name and contact data, and details of your customer care issues or other concerns and our responses (including any recorded telephone calls)

Additional Source of Personal Data 

In addition to collecting personal data directly from you during your interactions with our Websites, we may also collect personal data from other sources to enhance our services and provide a better experience. These sources include:

Third-Party Service Providers:

• We may receive personal data about you from third-party service providers, including marketing and advertising partners, payment processors, and delivery services. This data may include contact details, payment information, and purchase history.
• Personal data may be collected from publicly available sources such as social media platforms, online directories, and other publicly accessible databases. This can include contact information, social media profiles, and other relevant details.
• We may receive personal data from our business partners, including affiliated companies, joint ventures, and other organizations with whom we collaborate to offer products and services. This can include shared marketing efforts and co-branded services.
• Personal data may also be collected through the use of cookies and other tracking technologies when you visit our Websites. This includes information about your browsing behavior, device information, and IP address. For more details, please refer to our Cookies Policy.
• Occasionally, we may receive your personal data through customer referrals, such as when a friend or family member provides your details to us for the purpose of sending a gift or making a recommendation.

Publicly Available Sources:

Business Partners:

Cookies and Tracking Technologies:

Customer Referrals:

We ensure that any personal data collected from these sources is handled in accordance with applicable data protection laws and our privacy policy. If you have any questions or concerns about the sources of your personal data, please contact us using the details provided above.

Our Websites are not intended for use by persons under the age of 18 and our terms and conditions require that a person be 18 or older when placing an order with us. If you believe we have collected personal data from a person under the age of 18, please notify us.

2. How we use the personal data we collect from you?

We will use your personal data for the following purposes:

To fulfil your order:

•   To process your order
•   To process payment including payment authorisation via payment card, cheque, gift card, or other third-party payment processor
•   To carry out identity verification and fraud prevention checks when purchasing with a payment card and validating personal data you provide via a third-party payment processor
•   To provide data to any third-party supplier or vendor who may fulfil your order on our behalf
•   To provide order confirmation and delivery status notifications on any order placed with us

For customer care purposes:

•   To address any customer care issues that occur either with respect to a product or service, delivery, or a complaint or enquiry that you or your recipient raise with us
•   To contact you with any changes, cancellations, or other issues with your order
•   To manage any registered accounts you have through the Websites
•   To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law

Note:Please note that you will receive communications with respect to fulfilling your order or for customer care purposes even if you opt out of receiving marketing communications.

For marketing purposes:

•   To keep you up-to-date with new products and services that we think will be of interest to you
•   To provide you with promotional offers
•   To personalise your experience with Myglobalflowers by providing products and information tailored to you through your purchasing history with us
•   To serve you with marketing advertisements based on your browsing history on our Websites, to the extent you use our Websites, through cookies on our Websites or a registered account with us
•   To notify you of competitions and prize draw offers to enable you to enter and to notify you of any wins

For marketing through third parties:

•   If you use our Websites, then you may receive personalised advertisements of our products and services when browsing other Websites using the same computer or device you used to view our Websites. This marketing is enabled through the cookies collecting data of your online browsing behaviour. These cookies are operated either by Myglobalflowers or by a third party, and the advertisements are provided through a third party. Details of our third-party providers are available within Clause 9 of this policy.

You can remove or disable cookies at any time.

For internal business purposes:

•   We will use any of the personal data collected to help us understand how many people visit our Websites, how well the Websites are working, and to consider any improvements we may need to make to the Websites to improve your online experience. It also helps us determine what products and services you are interested in and what you or other customers might wish to purchase from us in the future.

More specifically, we may use your personal data for the following internal business purposes:

•   To analyse your browsing and purchasing activity on our Websites, including any search terms you may have entered into our Websites
•   To analyse the demographic data we collect when you place your order or otherwise use our Websites including your title, address, IP address, browser type, and occasions for which you purchase flowers in order to offer you better products and services and improve our business
•   To analyse customers shopping with us to understand our target audience for the purposes of selecting similar customers for advertising purposes
•   To analyse delivery location data you provide when placing your order to understand the delivery logistics required for our delivery network
•   To analyse your responses to our marketing communications
•   To ensure our online content is presented in the most effective manner for you and your electronic device(s) i.e. tailored for a desktop computer, tablet, iPhone, or Android
•   To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law) to determine the quality of the customer or recipient experience and to improve customer care experiences
•   To develop and provide new or improved products or services
•   For crime and fraud prevention, detection, and related matters, including cooperation with the police and similar authorities with their lawful queries and investigations
•   To confirm your identity, as necessary
•   To comply with any legal obligation for the purposes of good governance or regulatory guidance with respect to applicable law
•   With respect to any legal claims or related guidance by our advisors
•   With respect to any mergers or acquisitions or other business or legal affairs as further described in Clause 5.

2 Obligation to Provide Data to Fulfill Contractual Obligations

In certain circumstances, providing your personal data is necessary to fulfill our contractual obligations to you. This means that if you do not provide the required personal data, we may not be able to offer you our services or fulfill your orders. Specifically:

Order Fulfillment:

• When you purchase products from our Websites, we require personal data such as your name, contact details, delivery address, and payment information to process and deliver your order. Without this information, we cannot accept or fulfill your order.

Legal Requirements:

• We may also need to collect certain personal data to comply with legal obligations, such as tax laws, anti-fraud measures, and other regulatory requirements. Failure to provide this information may prevent us from fulfilling your order and adhering to our legal responsibilities

Customer Account Registration:

• To create and maintain a customer account on our Websites, we need specific personal data, including your name, email address, and contact information. This allows us to provide account-related services, such as order history and saved preferences. Without this data, you will not be able to register or maintain an account with us

Communication Preferences:

• To manage your communication and marketing preferences, we need your contact details and preferences. This enables us to send you updates, notifications, and promotional materials in accordance with your choices. If you do not provide this information, we may be unable to honor your communication preferences.

Customer Support:

• When you contact our customer support team, we need personal data to respond to your inquiries and resolve any issues. This includes your name, contact information, and details of your query. Without this information, we may be unable to assist you effectively.

Please note that whenever the collection of personal data is required for these purposes, we will clearly indicate this at the time of collection. If you choose not to provide the necessary personal data, we may not be able to provide the requested services or fulfill our contractual obligations to you. If you have any questions about your obligation to provide personal data, please contact us using the details provided above.

3. In what cases Personal Data Transfer Outside the EU may occur?

To provide our services efficiently, it may be necessary for us to transfer your personal data to countries outside the European Union (EU). This includes processing by third-party service providers located in non-EU countries. Whenever your personal data is transferred outside the EU, we ensure that the transfer is carried out in compliance with applicable data protection laws, and that appropriate safeguards are in place to protect your data.

The circumstances under which your data may be transferred outside the EU include:

Third-Party Service Providers:
- We may use third-party service providers located outside the EU for various services, including payment processing, order fulfillment, customer support, and marketing services. These providers are carefully selected and we ensure they adhere to strict data protection standards.

Cloud Services
- Your personal data may be stored and processed using cloud services provided by companies with servers located outside the EU. These cloud service providers are required to implement robust security measures to protect your data.

Global Business Operations:
- As a part of our global business operations, we may share your personal data with our affiliates and subsidiaries located in different countries. These entities follow our data protection policies and practices to ensure your data is safeguarded.

Legal Requirements:
- In certain circumstances, we may be required to transfer your data to non-EU countries to comply with legal obligations, enforce our terms and conditions, or protect our rights and interests.

Safeguards for Data Transfers:

To ensure that your personal data receives an adequate level of protection, we implement the following safeguards:

Standard Contractual Clauses (SCCs):

- We use SCCs approved by the European Commission to ensure that any personal data transferred outside the EU is subject to adequate safeguards.

Binding Corporate Rules (BCRs):

- Where applicable, we adhere to BCRs that have been approved by EU data protection authorities, ensuring that your data is protected even when processed by our affiliates and subsidiaries outside the EU.

Privacy Shield Framework:

- For transfers to the United States, we ensure that the recipient company is certified under the EU-U.S. Privacy Shield framework, providing an additional layer of data protection.

Additional Safeguards:

- We may implement other appropriate safeguards, such as obtaining your explicit consent for the transfer, conducting regular audits, and ensuring that third-party service providers adhere to our data protection policies.

If you have any questions or concerns about the transfer of your personal data outside the EU, or if you would like more information about the safeguards we have in place, please contact us using the details provided above.

4. What is the Personal Data Storage Duration?

We retain personal data only for as long as is necessary for the purposes for which it was collected, in accordance with our legal obligations and legitimate business interests. The duration for which we store your personal data depends on the type of data and the purpose for which we collected it. Our retention periods are as follows:

Personal Data Related to Purchases:
- Contact details, recipient and delivery details, payment information, and any other personal data related to your orders will be retained for a period of up to seven years from the date of the transaction. This is to comply with legal and accounting requirements.

My Account Data:
- Personal data stored in your account, such as contact details, stored payment information, and delivery instructions, will be retained for as long as your account remains active. If your account is inactive for more than two years, we may delete your account and associated personal data.

Marketing and Communication Preferences:
- Data related to your marketing preferences and communication history will be retained until you opt out of receiving marketing communications. Upon opting out, we will retain minimal information to ensure you do not receive further communications.

Browsing Data:
- Details of your online browsing activities on our Websites, such as pages visited and device information, will be retained for up to one year. This helps us analyze and improve our services.

Customer Service Correspondence:
- Records of any correspondence between us, including customer care issues, will be retained for up to five years from the date of the last interaction. This is to ensure we can respond to any follow-up queries or legal matters.

Legal Obligations:
- In certain cases, we may be required to retain personal data for longer periods if mandated by law, such as for tax or regulatory purposes. In such instances, we will retain the data for the period required by applicable law.

Cookies and Tracking Technologies:
- Data collected through cookies and other tracking technologies will be retained in accordance with our Cookies Policy. Session cookies are typically deleted when you close your browser, while persistent cookies may be retained for up to one year or until you clear your browser’s cache.

After the expiration of the applicable retention periods, your personal data will be securely deleted or anonymized to ensure your privacy. If you have any questions about our data retention practices, please contact us using the details provided above.

5. When may you opt out of marketing communications?

You have the right to opt out of receiving direct marketing communications at any time. We will address your opt-out request as soon as possible, but no later than one month from the date we receive your request.

6 Right to Lodge a Complaint with the Regulatory Authority

If you believe that your personal data has been processed in a manner that does not comply with data protection laws, you have the right to lodge a complaint with the relevant regulatory authority. We take your privacy seriously and strive to address any concerns promptly and effectively. However, if you are not satisfied with our response, you can contact the regulatory authority directly.

For residents of the European Union, you can lodge a complaint with your local data protection authority. The contact details for the Lithuanian data protection authority are as follows:

Name: State Data Protection Inspectorate
Address: L. Sapiegos g. 17, 10312 Vilnius, Lithuania
Phone Number: +370 5 271 2804 / +370 5 279 1445
Email: ada@ada.lt
Website: www.ada.lt

We encourage you to contact us first to allow us the opportunity to resolve your concerns. You can reach our data protection officer using the contact details provided above. We are committed to protecting your privacy and ensuring that your personal data is handled securely and in accordance with applicable laws.

7. Cookie Policy

You are not required to accept cookies in order to make a purchase. For example, you may place an order through a direct mail or coupon campaign or through our customer call centre. However, by making a purchase through our Websites, you agree to our Cookie Policy, which includes more information about disabling cookies.

We may use technology to track the patterns of behaviour of registered and non-registered visitors to our site. This can include using a "cookie" which is a small file stored on your browser. The information collected in this way can be used to identify you unless you modify your browser to prevent this from happening - guidance for which is set out below. We also aggregate this data to perform statistical analyses of the characteristics and behaviour of visitors to our Websites. Cookies are also used as a further means of ensuring private and secure purchase sessions are operated within the Websites.

We may use third-party advertising companies to serve advertisements on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. Your browser can be modified to not accept cookies.

For more information about cookies, including how to set your internet browser to reject cookies, please go to www.allaboutcookies.org.

8. When might we share your personal data with third parties?

We will share your personal data with certain third parties in order to fulfil and process your order, enable us to perform our contract to provide your purchase to you, provide our Websites, and provide you with marketing. The following is a list of types of third parties that may receive your personal data. Our third-party providers are required to handle your personal data in accordance with appropriate data protection and security controls.

- Myglobalflowers Member Florists/Fulfilment Partners: Myglobalflowers shares data with our florists who are independently owned and operated businesses. Our florists are our distributors for the purposes of fulfilling and delivering your purchases. We also use other third-party fulfilment partners such as wholesalers for certain products and postal and courier services. Our florists and fulfilment partners may contact you or the recipient to assist in fulfilling your order. More specifically, on some occasions, you or the recipient may be contacted to schedule delivery or verify delivery information and availability. To maintain our high-quality standards, we may contact recipients to ensure satisfaction with their gift.

- IT Suppliers and Vendors: In order to manage our operations, Myglobalflowers contracts with third parties who provide security and technical services to protect our Websites, maintain databases of personal data for the purposes outlined in this privacy policy, and present Websites content.

- Flower and Gifting Suppliers (other than Myglobalflowers Florist Members): In order to fulfil customer orders, Myglobalflowers contracts with third parties who provide flowers, plants, and gifting such as wine, chocolates, food, and food hampers.

- Financial/Payment Service Providers: In order to process customer orders placed with us, Myglobalflowers contracts with payment service companies who process payment, ensure the security of your transactions, and prevent or detect fraudulent transactions.

- Marketing Service Providers: Myglobalflowers contracts with third parties who:

  - Provide email marketing, SMS (text) marketing, direct marketing campaigns

  - Provide online advertising campaigns

  - Maintain databases of personal data for marketing campaigns as outlined in this privacy policy

  - Provide to us reporting of our marketing campaigns

  - Provide services to facilitate ‘refer a friend’ offers as and when these are promoted

  - Provide affiliate marketing services to us, e.g. consumer discount websites

- Market Research Providers: In order to continually improve our customer experience, Myglobalflowers contracts with third parties who provide market research services which include collating and reporting of customer feedback and collating and providing customer feedback via customer surveys.

- Website Improvement: In order to improve our online customer experience, Myglobalflowers contracts with third parties who help us identify and make improvements to our website, provide website traffic data and website performance analysis information, and provide analysis on website performance focused on customer experience.

- Customer Service Providers: In order to provide the best possible customer services to our customers, Myglobalflowers contracts with third parties who provide call handling services for the purposes of taking customer orders, customer order enquiries and dealing with any customer care issues, and provide ‘Live Chat’ functionality.

9. Our lawful basis for processing personal data

Myglobalflowers relies on different lawful bases for processing personal data. In some cases, more than one lawful basis may apply with respect to the same personal data.

- Contract: We collect and process personal data in order to fulfil the order you place with us, and in accordance with our contract with you to fulfil your order.

- Legitimate Interest: We collect and process personal data for our legitimate interests in fulfilling and processing your order, addressing any customer care issues, conducting research, sending email and direct marketing to you, handling legal claims, and for fraud identification and prevention checks. Such personal data includes the items detailed in Clause 3 under the title “For customer care purposes,” “For marketing purposes,” “For marketing through third parties,” and “For internal business purposes.” With respect to any direct marketing we provide on the basis of a legitimate interest.

- Consent: In addition to the legitimate interests outlined above, we rely on the consent you have provided as the legal basis for our marketing communications. Please note that withdrawing your consent may not be sufficient to cease all communications or for us to delete your personal data since we may have another lawful basis or ongoing reason we need to keep personal data such as a new purchase or record-keeping legal obligations. Please further note that if you make a purchase with us after you have withdrawn your consent, we may collect and use personal data in accordance with this privacy policy with respect to that purchase and you will be asked for consent for marketing communications again.

- Legal Obligations: Myglobalflowers is required to comply with applicable laws, rules, and regulations as well as industry standards and orders by courts with jurisdiction over Myglobalflowers. In doing so, we may collect and retain personal data. For example, Myglobalflowers creates and maintains records of your orders to maintain the tax and accounting records required by applicable laws and to share such records with the tax authorities as and when required.

10. Your additional rights with respect to your personal data

You may have the following additional rights, detailed below:

- Right to Erasure (also known as “the Right to be Forgotten”): For a limited list of reasons, you may request that your personal data is removed from our systems.

- Right to Restrict: For a limited list of reasons, you may request that we cease using or that we suppress your personal data.

- Right to Object: You may object to our use of your personal data.

- Right to Data Portability: Where we use your personal data based on your consent or to enter or perform a contract with you, and our processing is carried out by automated means, you may request that any personal data you have provided to us be transmitted electronically to you or to another supplier (to the extent feasible).

Please note that if we erase all information about you and you make a future purchase or otherwise become a future customer, then we will not be aware of your prior requests or objections.

This policy ensures compliance with the GDPR and the Data Protection Act 2018. If you have any concerns or questions about this privacy policy or your data, please contact us at privacy@myglobalflowers.com.

Do you have any questions? Contact us uk@myglobalflowers.co.uk